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Announcing a new AIKCU Printing and Marketing Services Business Partner - ST IVES
Posted: September 26, 2007

PR Directors,

AIKCU is pleased to announce its newest business partner: St Ives US Division (http://www.st-ives-usa.com). St Ives is an international printing and marketing services provider. AIKCU has partnered with St Ives to bring their professional printing and marketing services to member campuses at competitive prices. These services include but are not limited to alumni publications, development and fundraising pieces, student recruitment pieces, and other printing, mailing, and marketing needs.

While this is probably the first business partnership that directly impacts the work of communications, marketing, and development offices on campus, this is not something that is new to AIKCU. Our office of Business Services currently has partnerships with a variety of vendors – from office products to insurance to technology to recycling providers – who draw on the collaborative purchasing power of the Association and help campuses maximize operating efficiencies. We felt like this was a good opportunity for us to add value for the membership. Participation in the St Ives partnership, like all AIKCU business partnerships, is optional for individual campuses and is not meant to usurp any of your existing relationships.

Under the terms of the St Ives partnership, St Ives will provide AIKCU institutions with:

Competitive pricing on print, variable data marketing, mailing, and web-to-print solutions tailored to campus needs and targeted to provide savings over current solutions.
Graduated group-buy discount opportunities based on total AIKCU volume purchases for planned, programmatic projects to be developed (i.e. a collaborative quarterly alumni magazine printing schedule or a collaborative promotional campaign).
A personal customer service representative who will, on request, evaluate current printing and/or direct mail marketing practices to help campuses develop strategies to both control costs and create efficiencies in the workflow and production of printed materials.
A secure online portal connecting participating campuses to St Ives’s online project management and proofing solutions.
Informational/training opportunities for AIKCU membership groups that may include: printing technologies, prepress design and file preparation, variable data marketing, maximizing mailing efficiencies/new postal regs, and other areas of St Ives expertise.

One of the key components of the partnership that we hope will add value to you and your staff is this training component. St Ives will provide free training opportunities for AIKCU members, regardless of their affiliation with St Ives, around topics related to design and prepress, printing, variable data printing, direct mail marketing, and other areas of expertise.

We’re tentatively looking at October 11 or 12 for the first full-day, free training session for AIKCU communications/development/publications staff focusing on improving prepress process. Please let me know as soon as possible if either of these dates absolutely won’t work for the relevant folks on your campus.

You should receive a packet from St Ives soon to introduce you to the company and to the array of services they can offer under our partnership. If you have any questions in the meantime or if you would like to speak to AIKCU’s St Ives representative, please contact:

David Angstrom
St Ives US Division
400 Atwood Drive
Lexington, KY 40515
Office/Cell (859) 552-3893
Fax (859) 245-0581

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